Pop. Fold. Craft! A new collaboration, a whole lot of fun. We dove into the world of Minecraft to create a fun campaign for this iconic brand. An integrated campaign brought Cubeez to life and brought a smile on shoppers across Australia and New Zealand.
30” TVC/OLV
Social - Bee Cam
Social - Shake Surprise
Social - “Wrist flick”
Social - Tap and Hold
Giant Cubeez in high-traffic areas with QR codes linking to a landing page and an activation team with gaming stations, Cubeez-shaped fruit platters and on-the-spot giveaways. **Concept only
Adding a splash of fun and colour and covering what have been dubbed as “ghastly ‘brutalist’ bollards” in high traffic locations. **Concept only.
Utilising the partnership with MILKRUN, we unleash a fleet of Cubeez delivery riders in major cities. Featuring the most popular Minecraft characters they'll be sure to turn a few heads. **Concept only.
Reskinning Woolworths delivery trucks is a no brainer. A giant Steve or Creeper truck driving down the street will grab attention and put a smile on a lot of faces. **Concept only.