As the 2024 Olympic and Paralympic Games took place in Paris, Woolworths threw their support behind Aussie athletes in a truly memorable reactive out of home campaign. Starting with a brief each morning at 6am, we wrote, built and pushed over 60 templates live across the country by 10am each day. Acknowledging our athletes achievements and Woolworths’ position as the fresh food people and the official fresh food partner of the Australian Olympic and Paralympic teams, in as few words as possible, was a challenge but the results speak for themselves.
